This isn't anything to be scared of or intimidated by. So while it may be fun to make jokes to rack up the retweets and faves. The virtual was the trick, the reality was the important thing. The value wasn't in locking people away, but creating a moment where the sudden, physical presence of one of the most powerful people in tech made an impression. The point wasn't to remove the crowd from the very immediate reality of what was in front of them, it was a ruse that was designed to not only get people to try the technology but also to avert their eyes for a few moments to allow Zuckerberg to make an entrance that felt magical. The Washington Post story does discuss the fact those in attendance removed the headset and were amazed to see Zuckerberg in front of them, but it, like many of the posts I've seen on social media, are obsessed with what the image appears to show, not the reality of the scene being captured. In any case, the desired outcome of drumming up hype was achieved." Or maybe a lot, since Zuckerberg walked off the stage with sweat patches under his arms. It was the tech celebrity equivalent of Bieber mania. "Zuckerberg was there to talk up Facebook and Samsung's VR partnership, but his words went mostly unheard as everyone was too busy trying to capture an image of him. "Cue a moment of confused gasps of excitement, followed by an escalating stampede of journalists and photographers toward the stage," the story continued. "The setup was great: journalists were invited to watch a virtual reality demo using Samsung's Gear VR headsets, and when the time came to remove them, there was Mark Zuckerberg standing in the middle of the stage, wearing his familiar gray T-shirt," The Verge reported. The reality is that this shot was taken near the beginning of an inspired piece of stagecraft. That's terrifying, right? The man behind Facebook striding around, while disconnected press and pundits sat in their virtual reality headsets, missing the real story.
That controlling virtual reality, in other words, is only a step from controlling reality itself." And you’re reminded, from Zuckerberg’s awkward semi-smile, that the man who owns the bubbles also owns what’s in them.
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The communality of a conference (literally from conferre, 'to bring together') is thrown over for a series of hyper-individualized bubbles. "But the photo suggests something quite different: Hundreds of people share a physical space, but no perception, no experience, no phenomenological anchor.
"Zuckerberg has said that, in his vision for the future, these virtual experiences will be fundamentally social," a Washington Post story stated. Outside of context, it doesn't look great.
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This is the picture that's going around social media, from Samsung's announcement of its new phones, which come free with the Gear VR virtual reality device if you pre-order now. I don't really care how great your technology is, if you put Taylor Swift in front of me, I'm going to look at Taylor Swift. It's a story I've told often to point out how the ridiculousness of press events and technology demonstrations. The assorted throngs of people were looking away from the performance to check out the televisions, to see the live 3D feed. It's not weird that Sony would show off its 3D technology, especially in 2010, but Taylor Swift was right there. I looked around, a bit gobsmacked at what I was seeing. The tech press, investors and other showgoers around me dutifully grabbed their provided glasses, put them over their eyes and waited for the show. In 2010, I was in Las Vegas during the Consumer Electronics Show and Sony was telling me to put on my 3D glasses to watch a video of Taylor Swift performing a song.
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